Graphic design is everywhere, touching everything we
do, everything we see, everything we buy: we see it on billboards
and in Bibles, on taxi receipts and on websites, on birth
certificates and on gift certificates, on the folded circulars
inside jars of aspirin and on the thick pages of children's
chubby board books.
Graphic design is the boldly directional arrows on
street signs and the blurred, frenetic typography on the title
sequence to E.R. It is the bright green logo for the New York
Jets and the monochromatic front page of the Wall Street Journal.
It is hang-tags in clothing stores, postage stamps and food
packaging, fascist propaganda posters and brainless junk mail.
Graphic design is complex combinations of words and
pictures, numbers and charts, photographs and illustrations
that, in order to succeed, demands the clear thinking of a
particularly thoughtful individual who can orchestrate these
elements so they all add up to something distinctive, or useful,
or playful, or surprising, or subversive or somehow memorable.
Graphic design is a popular art and a practical art,
an applied art and an ancient art. Simply put, it is the art
of visualizing ideas.
- Jessica Helfand